The Primary Reason Why Your Email Newsletters Don’t Get Opened
If you engage in any form of Email Marketing you probably read the same things that I do about it all:
Email Marketing is completely ineffective.
Safelist Marketing is a waste of time.
Email Ad Blasters are a waste of money.
And yet I know of several Network Marketers that continue to make their livings almost completely from the leads that they generate from these specific sources.
So who is right?!
Actually, both are!
In spite of the fact that a central group of Internet Marketers build their businesses this way, this fact remains:
The vast majority of people using any form of Email based advertising never even get their emails opened!
The reason is as simple as it is maddening…
Their Headline isn’t doing it’s job!
Ok, so the question now is simple to identify. What is the role of the Headline?
Fortunately it is just as easily answered.
The only thing the Headline needs to do is get the prospect to open that email! If the prospect opens the email, then the Headline has completed it’s task!
Writing an effective Headline requires that you concentrate your efforts on just this one aspect. If the Headline does not motivate the prospect then it has failed…
To accomplish this, you should rarely if ever use the prewritten Headlines provided by the programs or products that you are promoting. These end up being so overused that most of your recipients will just pass them over.
Your Headline should jump out at the reader and tell them not just what your topic is about, but it should let the prospect know that if they DON’t read your email, they will miss out on something they cannot get anywhere else!
It is no secret in the IM community when a major launch occurs. Most of us are so inundated with emails about the newest/best/greatest service or software title since sliced bread that we are relieved when it is over. But ask yourself: Which of these emails do you end up opening?
Invariably it will be the one that approaches the subject from a different angle. You will get at least a dozen with IDENTICAL Headlines. You may open one of these, but not likely more than that…
You will need to study the product or service that you are marketing and look for an aspect that is both important and overlooked in the provided marketing materials. This is usually easier than it sounds. It is best if this is something that solves a problem that you are aware of, or even have struggled with yourself.
Explosive headlines work well too. Exploit a perceived controversy, or create one. A very successful technique is to state that the program or opportunity being advertised “Is Guaranteed Legal” or other copy designed to make it sound radically different than anything else available.
Get the prospect to feel that they will be missing something if they don’t read your content and it will get opened.
The next step is getting the prospect to clickone of the links inside. But that is the job of your sales copy.
More on that next time…
I get the best results using email ad blasters that are Web 2.0 oriented like those at MyMacroNet Web 2.0 Email Ad Blasters.
Find more information on effective email marketing and copywriting in general at Marketing Tools Generate Additional Cash Blog
Jimbo!
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