The Technology Sector Is Struggling According To Survey Results
A survey carried out recently by a leading sales and marketing coach showed some shocking and in some cases rather concerning results about the 2009 marketing plans for small technology businesses in the UK.
Overall, the 2009 technology sales and marketing survey found that for the most part, smaller, owner-managed technology companies in the UK arent helping themselves as much as they could be doing in these adverse economic times.
Companies from across the technology sector were asked 5 questions designed to profile the impact of the recession on their businesses and how they will be marketing themselves in the year ahead, the results showed that all respondents expected a downturn in revenues and that 98% were seeking new customers ” with the majority of those stating that they expected up to 25% of sales to come from this source.
It appears to be the web service providers who are suffering the most in these harsh times as these are the ones who have cut the most staff and have cut most money from their marketing plans. This demonstrates short sightedness on their part as it has been shown from the last time the country was in recession that the companies that keep up effective marketing campaigns will be at the top of the pile when the economy stabilises itself.
It appears also that most of the businesses in the survey rely on the personal approach with potential clients, such quoting referrals as their best method of bringing in business and not making full use of electronic means such as online marketing.
Strangely enough, it seems that the technology companies are the ones shying away from the Internet, even though it is almost an easy way out, IT marketing solutions can be introduced very quickly. Of course personal contacts should not simply be forgotten about, but especially in these difficult times companies cannot shut out other marketing options.
So the main finding from this survey was that a lot of these technology companies are drastically cutting their spend on marketing, even though we can see from past recessions that the companies who carry on marketing themselves will some out on top in the future.
