Category: economy

Medieval Slavery Liberation Hasn’t Created Freedom for Mankind as You may Believe.

Most people believe that medieval slavery liberation was the beginning of complete slavery liberation.

There’s a belief that over the last 1000 years or so, we’ve gone from a world dominated by a few powerful people enslaving the masses to a world of total freedom for all. Since the liberation of America from England on through the Civil War, we’ve all been taught that slavery has finally been conquered.

Here in America, we’re all free to choose our own destiny, right? There’s no King or powerful group controlling our future success or failure. It’s all up to us which direction we go. Medieval slavery liberation delivered us into freedom, correct?

Mark Cella Debt Slavery

When you begin to investigate how America is run, you begin to see a much different picture. There is a secret group of people, a cabal, that’s running the show behind the scenes. This group of high-level bankers wants nothing more than a totalitarian form of government to rule the world from.

Totalitarianism. The political concept that the citizen should be totally subject to an absolute state authority.

It makes no difference whether you believe this to be so. They believe it and are working to make it happen while most Americans are distracted with the next blockbuster movie to hit the big screen.

The same bloodline of families that mired medieval times in slavery are looking to continue the process. Medieval slavery liberation was only a blip on the radar screen in their eyes. How come most people can’t see that we have for a totalitarian form of government? It’s because America 2010 is Germany 1930.

Mark Cella Are You Really Free?

Although in modern America, you and I enjoy the freedom of movement and activity, we’re not truly a free people. It’s true that we’re not physically shackled to a post and fed bread and water. We’re allowed to come and go as we please.

Marketing Costs

During challenging financial times many small business or home based business owners look to their marketing budgets to cut costs. While this may at first seem logical, historical data show that cutting marketing costs is actually the worst thing you can do during a recession. Read on to learn about five marketing recession proof strategies you can use to increase your business’ growth and potential.

Recession Marketing

There was a study published by McGraw-Hill Research which followed 600 businesses over 16 different industries during a five year period. This study showed that the companies who either maintained or increased their marketing budgets grew by 256% while the companies that cut back their spending only had a 19% growth rate.

5 Top Marketing Recession Proof Tactics

1. The answer is not to make cut backs but rather to make sure you aren’t wasting any of your marketing budget. You first have to have a measurable marketing method that will allow you to determine cost per lead, cost per sale and lifetime value of a customer. To not have these data is akin to throwing your money out the window.

2. Use your copy to preemptively address your leads’ concerns in this difficult economy. Know that people are much more careful about how they spend their money during an economic recession and address their concerns or objections before they’ve had a chance to voice them.

3. Make sure your Unique Selling Proposition (USP) sets your business apart from the competition. Your USP should grab the consumers’ attention, explain your own personal story and compel them to take action. Don’t forget that today’s consumers want a personal touch as opposed to a hard sale tactic.

4. Look for specials, sales and bargains that your marketing campaign providers offer during tough financial times. Look for price cuts in leads lists, printing, media costs and postal services.

5. Consider using a new media outlet for your advertising such as direct mailings, radio and TV ads and an increased online campaign.

Business Growth Opportunity

It’s A Numbers Game

Economic recession statistics and indicators may seem so complex; some may not want to learn them. Still, we hear a lot of talk about the current economic recession, but we don’t know what these figures mean. They are basically measures that explain how economic predictions are determined. To find out more, read on.

A Word About Statistics

Before we begin to discuss economic recession statistics and how predictions are made it is important to note that the vast majority of the statistics we hear about are grossly manipulated. The more I learn about these measures the less confidence I have in their accuracy. However, putting aside the pipe dream of scientific accuracy in economics, these numbers still tell an important story even if they are diluted and downplayed.

Economic Indicators

The National Bureau of Economic Research (NBER) provides data on our current economic recession. NBER compares these data with those of the previous 6 recessions in the United States over the past forty years:

1. Personal income, which includes disposable income and actual expenditures have dropped significantly and continue to be very low. These numbers become depressed as a result of unemployment, underemployment and inflation but are also affected by consumer spending habits.

2. Industrial production levels are lower today than in any other recession in history. According to NBER, this is especially worrisome as it is expected to continue to get worse over a long period of time (more than a few months.)

3. Record Unemployment – The domino effect of record high unemployment is truly hurting our nation. With fewer people in the work force, a lower amount of income taxes are being received. National spending is increasing our deficit as we spend more on unemployment benefits. The rate of unemployment is higher in the current economic recession than in any other within the past 40 years.

4. The Gross Domestic Product (GDP) is one of the major indicators of a recession and also is used to distinguish from a depression. During times of recession the GDP falls significantly (but by less than 10%) over a period of several months. The GDP has actually recently reached a new all-time low.